A powerful collaboration! Food2China Expo has partnered with the Guangdong Provincial Beef Industry Development Promotion Association to co-host the Meat2China Guangzhou International Beef Festival.

Food2China Expo and the Guangdong Provincial Beef Industry Development Promotion Association have officially established a deep strategic partnership, with the latter becoming a co-organizer of 'Meat2China Guangzhou International Beef Festival' —the flagship concurrent event of Food2China Expo. This marks the nation's first benchmark industry event centered on the entire beef value chain and hosted through the F2C platform, representing a milestone achievement in China's beef industry by achieving integrated collaboration among association leadership, exhibition platforms, and comprehensive participation from production regions.

From September 10 to 12,2026, the flagship event of Food2China Expo—the 'Meat2China Guangzhou International Beef Festival' —will kick off at Zone B of the Canton Fair Complex in Guangzhou. Positioning itself as a game-changing leader, the festival offers beef cattle enterprises comprehensive solutions spanning from farm to global markets.

Resource-based hard currency

Participating in the exhibition means reaching the entire beef procurement network!

As the core engine of the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou is not only one of China's largest food consumption markets but also a strategic bridgehead linking Southeast Asia and extending its influence along the Belt and Road.

This event leverages Guangdong's robust foundation in the beef industry and its advantages in the consumer market, collaborating with major international beef-producing regions as well as key domestic production areas such as Gansu, Ningxia, Xinjiang, and Inner Mongolia.

Concurrently, it features the Chaoshan Beef Hot Pot Festival and the Southern Beef Industry Conference, along with a 'Beef Cutting Skills Competition' awarding the 'Xie Niu Award.' Guided by the 'Yue Mu You Pin' standardization system, the event aims to establish a high-end industrial platform that integrates exhibition, trading, exchange, and standard dissemination.

The 'Meat2China Guangzhou International Beef Festival,' jointly organized by the Guangdong Provincial Imported Food Association, the Guangdong Beef Industry Development Promotion Association, and Xingyu Shizhan Exhibition (Guangzhou) Co., Ltd., will consolidate the distinctive beef IP resources under the Greater Bay Area's 'One Region, One Product' initiative, advance the implementation of the 'Yue Mu You Pin' standardization system, and contribute to establishing a new global benchmark for beef cattle production in the region.

Promoting both domestic and international trade simultaneously

From the 'Guangdong market' to global distribution!

As a flagship food exhibition with over a decade of history and significant influence in South China, F2C Food Expo® (Guangzhou) will feature nearly 60,000 square meters of exhibition space this year, bringing together more than 2,000 exhibitors from over 30 countries and regions worldwide and attracting over 60,000 industry professionals.

The event will facilitate the connection of high-quality beef resources both domestically and internationally, reinforcing Guangdong's position as China's core hub for beef consumption and distribution; leverage competitions and forums to promote technical exchanges and brand building, enabling local enterprises to expand into global markets; elevate the event's prestige and industry influence, transforming the Beef Festival into an internationally renowned IP that serves as a robust bridge for cross-border industrial collaboration.

In addition, the organizers have integrated resources from a series of overseas food exhibitions, including Indonesia's IIFB, Malaysia's MIFB, Singapore's SIGEP Asia, and Brazil's SRE Food Expo, to arrange for companies to participate abroad, thereby assisting China enterprises in further expanding their presence in international markets.

All-Star Buyer Group

The exhibition site itself is a source of orders!

Through on-site signing ceremonies and targeted matchmaking by buyer groups, enterprises from beef-producing regions directly connect with buyers in the Greater Bay Area and across China.

The 'Professional Buyer Group' at Food2China Expo leverages the event's over a decade of brand expertise and a buyer database of more than 300,000 members, offering personalized pre-exhibition invitations and direct on-site connections.

The 'Industry Buyer Group' of the Guangdong Provincial Beef Industry Promotion Association comprises member enterprises spanning the entire industry chain—from cattle farming and feed production to slaughter, food processing, catering, community-based new retail, cold-chain facilities, and supply chain distribution. These members possess the most professional understanding of beef, stable demand, and long-term procurement plans—including companies such as Chenjishunhe, Chaofa, and Bahlili—and serve as key professional procurement partners for the Meat2China Guangzhou International Beef Festival.

The 'Channel Buyer Group' of the Guangdong Import Food Association comprises members representing major supermarkets, chain restaurants, e-commerce platforms, and wholesale distributors in the Greater Bay Area. With deep expertise in the South China market and direct engagement with end consumers, it effectively connects to the region's billion-dollar consumer market.

6 Major Thematic Activities

Build a closed-loop industrial ecosystem!

Centering on the four key pillars of 'exhibition, trade, exchange, and standardization,' this year's Meat2China Guangzhou International Beef Festival features six major thematic events, fostering a closed-loop industrial ecosystem.

• The Chaoshan Beef Hot Pot Festival brings the most popular beef consumption experience directly to exhibition venues, leveraging high foot traffic to drive orders and boosting backend supply through best-selling products!
  
• The Southern Dairy Industry Conference brings together industry leaders, leading companies, and stakeholders across the entire supply chain under one roof – offering a comprehensive overview of industry trends.
  
• The 'Jie Niu Award' Butting Skills Competition – transforms the butting table into a stage, bringing your products, technologies, and brand recognition nationwide!
  
• Beef Tasting and Procurement Matching Event – Featuring dedicated tasting zones and one-on-one business negotiation areas to facilitate precise matching between suppliers and buyers.
  
• Beef Industry Awards Ceremony – Recognizing outstanding products and leading enterprises in the industry to enhance brand value.
  

On-site signing ceremony: Promoting leading enterprises to take the lead in procurement, ensuring exhibitors leave with confirmed orders!

The buyer is ready, the order is confirmed, and the stage is set!

From September 10 to 12,2026, the Meat2China Guangzhou International Beef Festival and Food2China Expo will be held simultaneously at Zone B of the Canton Fair Complex in Guangzhou! Slots are limited – first come, first served!